Schullenbachs is a newly born interior design company with a taste for hyper-decoration, creature of Swedish curator, culture developer and baroque enthusiast Maja Heuer.

The symbol is designed from one of Maja’s references and transformed into a workable mark at the edge between modernity and tradition, in a dance of intersecting lines endlessly guiding the eye.

The task was to create an expression appealing to both German and Swedish markets, with a clear belonging to the ornamental tradition while also speaking of the present and future of the craft. Strong, electric hues support that aim and reflect Schullenbachs’ visual approach, while the typography refines and strengthens.