Benedetta Crippa
graphic design
& visual interventions
Visual identity, web and print design

In 2016 I designed a new visual identity for the Swedish national anti-racist youth organisation Tamam, who creates spaces and occasions for “Friendship Without Borders”.

I proposed we would transform their communication in a fun, colorful and emphatic experience. Keeping the existing logo intact we worked on a extensive redesign of the visual language, website and online communication. In collaboration with the national board we drafted a new, more solid approach to communication in day-to-day operations.

The new identity includes website and blog, online communication plan, editorial plan and strategy, printed materials, printed handbook for members, digital templates, and extensive brand guidelines manual.

For the website, responsive and multi-language, I designed an ad-hoc (and to my knowledge unique) way of building web pages. The user is able to compose the page through blocks of a certain content, choosing background colors and patterns for each. This creates a series of pages that stay consistent while allowing for endless visual variety. Each page becomes quite literally a composition unique to each user’s choices.

The blog, to supply for Tamam’s usual lack of professional photography, focuses on fun visual compositions of basic geometric elements. Users are able to choose a different pattern and color for each post.

The website includes details to make the navigational experience user-friendly, surprising and fun.

Web development: Pontus Jarnlo

More work ⇣
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