Benedetta Crippa
graphic design
& visual interventions
Visual identity

A 2-year project by the artistic organisation Mossutställningar, Artistic Undressings reflects on alternative models for sustainable city development in Stockholm, with a series of public events, talks and artistic performances.

Being the project divided in 5 Acts, the identity uses a vibrant color palette with typographical variations and hand-drawn frames made into ephemeral ornamental entities, while colors change between acts. The identity is easily declined across materials and events, while giving life to a vibrant visual expression.

The use of the curtain throughout references both the the spoken and unspoken connections of the project with artistic production, as well as those temporary architectural structures that are so often at the center of building and making community—as well as being the primary targets of aggressive city development. The visuals draw from elements of the surreal, the magic, the floating, the ethereal, giving form to a state of flux.

The identity proposes approaches to sustainability through visuality that go beyond binary modes of thinking and ideologies of austerity, through an holistic approach that acts upon the multiple possibilities of form.

The work includes logo and visual identity, printed and digital materials, type design and animation. The identity is currently into production of Act 2 of 5 (January 2020).

Project team:
Stella d’Ailly (curator), Holly Keasey (curator), Henrik Schmidt (production), Tove Nilson (communications ACT 1), Johan Palme (communications)

More work ⇣

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