Studio Benedetta Crippa
graphic design
& visual interventions

artistic undressings
Visual identity

A 2-year project in five acts by the artistic organisation Mossutställningar, Artistic Undressings reflects on alternative models for sustainable city development in Stockholm with a series of public events, talks and artistic performances.

The visual identity uses a vibrant color palette with typographical variations and hand-drawn frames made into ephemeral ornamental entities, while colors change between acts. The graphic profile is easily declined across materials and events, while giving life to a distinctive visual expression.

The use of the curtain throughout references both the project’s spoken and unspoken connections with artistic production, as well as those temporary architectural structures that are so often at the center of building and making community—as well as being the primary targets of aggressive city development.

The visuals draw from elements of the surreal, the magic, the floating, the ethereal, giving form to a state of flux.

Through this project we carried out new research on strategies for sustainability through visuality, acting upon the multiple possibilities of form. We adopted an holistic approach taking into account environmental as well as social, cultural, and emotional aspects.

The work includes logo and visual identity, printed and digital materials, type design and animation. The identity is currently in preparation of Act 3 of 5 (TBA).

Project team: Stella d’Ailly (curator), Holly Keasey (curator), Henrik Schmidt (production), Tove Nilson (communications ACT 1), Johan Palme (communications)

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