ARTISTIC UNDRESSINGS
Visual identity

A 2-year project by the artistic organisation Mossutställningar, Artistic Undressings reflects on alternative models for sustainable city development in Stockholm, with a series of events open to the public.

Being the project divided in 5 Acts over a period of 2 years, I developed a visual identity of strong aesthetic impact easily declined across materials and events, while drafting new strategies for approaching form through the lens of sustainability.

The flexible and recognisable system uses a vibrant color palette and a series of hand-drawn decorative frames that are digitally interpolated to the point of almost losing the original form, ending in a state of movement and tension.

The work includes logo and visual identity, printed and digital materials, type design and animation. The identity is currently into development of Act 2 (January 2020).

Project team:
Stella d’Ailly (curator), Holly Keasey (curator), Henrik Schmidt (production), Tove Nilson (communications ACT 1), Johan Palme (communications)

More work ⇣